OTT Services and the Rise of Free Streaming

Nowadays, OTT platforms are gaining huge popularity among people.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are well-known examples.

Compared to cable television, viewers can select content whenever they want.

OTT’s popularity comes from several factors.

It allows people to enjoy different genres from a single service.

Users can pick movies, dramas, or shows according to their interests.

Another benefit is its lower cost compared to classic TV services.

Being able to stream anywhere using mobile devices is also attractive.

However, as subscription fees keep rising, more people feel financial pressure.

Therefore, many viewers are turning to free streaming platforms.

Advertising-based services provide content at no charge.

Cost-conscious users find this FAST platforms model attractive.

FAST services are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

FAST is seen as a future growth engine in a slowing TV industry.

The main benefit of free platforms is zero subscription fees.

Another plus is the wide range of available programs.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

OTT and free platforms are expected to grow further.

Ad-based free models may become even more popular among users.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.

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